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Email Campaigns, Case Studies, and Ebooks

I have experience creating compelling email campaigns, developing case studies that showcase real-world success, and crafting ebooks that offer valuable insights. In the examples below, each initiative was designed to resonate with target audiences, drive conversions, and build trust through brand storytelling.

Newsletter campaigns

Goals: Increase customer engagement and conversions.

Role: Managed and wrote a monthly newsletter to promote existing content to our customer database and analyzed the email data, UX design, and A/B subject line tests to refine future campaign strategy.

Results: Achieved 28% open rate (industry avg. 22.7%), 8% click-to-open rate, and 0.2% unsubscribe rate, while increasing conversions from free to paid accounts.

Testimonial: “On multiple occasions, customers and non-customers alike reached out asking how to get subscribed to the Delighted newsletter because they found the content so valuable. Alex has a knack for writing in a way that spurs action on the part of customers!” - Ellie P, CX Product Lead at Delighted

Ecommerce customer persona email nurture campaign

Goals: Increase engagement with a new target audience: ecommerce industry professionals.

Role: Led the design and creation of the email campaign, while refreshing high-converting survey question guides tailored to the ecommerce industry.

Results: Surpassed the open rate goal of 29% and achieved a 55% click-to-open rate – the highest seen company-wide.

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WayUp

Tell us about WayUp’s mission.
WayUp is a double-sided marketplace that connects early career professionals with top employers.
Candidates can find jobs, be found by employers, or get advice. We put the candidate experience first, making sure that every step of the way candidates know where they stand with employers.

Can you describe your role at WayUp?
I am the Vice President of Growth Marketing, and I have been at WayUp for around two and a half years. I am responsible for all things brand, ac...
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Pagely

Tell us about your roles at Pagely.

Dave: I’m Dave Amirault, I’m the Director of Marketing for Pagely. With us today is also Kirill Mendeleyev.

Kirill: I’m Kirill. I’m a Strategic Account Manager and an Onboarding Specialist. I work as a middleman between all departments including Marketing, Support, and DevOps.

We’ve been using Delighted for a bit now and I’m very eager to talk about the platform in detail. Delighted is definitely better than what we used previously.
How do you differentiate yo...
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ChowNow

Tell us about ChowNow’s mission and how you differentiate yourself from your competitors.
Our mission is to help local restaurants thrive. We give them the tools they need to make the profits they deserve for all of their hard work.
What sets us apart from competitors, especially during COVID-19, is that our platform doesn’t take the average 30% commission from any restaurant. The commission that third-party ordering platforms require can oftentimes put restaurants in the red, and that isn’t sus...
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FIGS

Tell us about FIGS’ mission and how you differentiate yourself from competitors.

FIGS is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We are committed to helping this growing, global community, whom we refer to as “Awesome Humans,” look, feel and perform at their best—24/7, 365 days a year.

We branded a previously unbranded industry and de-commoditized a previously c...

Customer case studies

Goals: Build social proof to increase engagement and enhance sales materials.

Role: Participated in and transcribed customer interviews, designed interview questions, and wrote case studies. Worked closely with customers to ensure brand voice and PR accuracy in final revisions.

Results: Partnered on case studies with experience management leaders across various industries, leading to the https://delighted.com/customers page ranking among the top 20 most-viewed landing pages.

    Ebooks

    Goals: Create gated ebooks for paid ads, email campaigns, and website pop-ups.

    Role: Collaborated with a graphic designer to transform top-performing blog posts into comprehensive ebooks with updated content, data, and design. Developed landing pages, forms, and conversion-focused summaries to gate the content. 

    Results: Each ebook averaged 400 organic downloads per quarter and was utilized across various marketing teams for cross-functional initiatives.