About Me

Hi! I'm Alexandra – though I often go by Alex — a Senior Content Strategist with over 9 years of experience in the tech industry. Based in Seattle, WA, I’ve worked across customer, employee, product, and marketing teams to develop and execute content strategies that drive impactful results.

I specialize in transforming complex concepts into accessible content that resonates with diverse audiences, whether they include potential or existing customers. With a passion for storytelling, I am driven to engage audiences in a way that’s clear, thoughtful, and impactful. My expertise lies in creating people-first, data-driven content that not only educates but also ranks highly on search engines.

At Delighted, a Qualtrics company, I’ve led initiatives that doubled organic traffic year-over-year, achieved 112% of customer signup goals, and consistently ranked target keywords on the first page of Google. Whether leading high-performing email campaigns, collaborating cross-functionally on product launches, or optimizing content for SEO, I focus on strategies that drive growth.

When I'm not strategizing and producing content, you can find me exploring trails in the beautiful Pacific Northwest, experimenting with new recipes, or diving into a good book.